General merchandise retail
since 2012.

RFWW LLC is an online retailer. We buy from brands and authorized distributors and sell direct to consumers across Amazon, Walmart, eBay and live-selling platforms, operating out of Central Pennsylvania.

Why brands partner with us
2012
Selling online since
6
Active sales channels
1,000s
Active SKUs listed
100%
Positive feedback
on Amazon & eBay

The company

Online Retailer You Can Trust.

RFWW LLC - has been buying and reselling products across various categories online since 2012. Inventory is received into our warehouse, listed by our team, and shipped either by us or through Amazon FBA and Walmart Fulfillment Services.

We sell to consumers. We are not a wholesaler and not a distributor — we do not sell your product onward to other resellers, and we do not broker it. Every unit we buy from you ends up in a customer's hands.

For brands & distributors

What you get when we carry your product.

The risk in adding a reseller is that they discount your product, misrepresent it, or leak it into channels you don't control. Here is specifically how we work so that none of that happens.

  • 01

    We hold your pricing

    Where you set a MAP or pricing policy, we enforce it as a hard floor in our repricing software — we will not break price to win a buy box. Where no MAP exists, we price to protect the product's positioning rather than race it to the bottom.

  • 02

    Listings built properly

    Accurate titles, correct descriptions, correct variation structure. Product photography shot in-house. A+ and enhanced brand content built and kept current. If you have a style guide and approved copy, we follow it.

  • 03

    Authorized sourcing only

    Direct from brands and authorized distributors. No gray market, no diverted stock, no unauthorized supply. We will not wholesale your product onward to other resellers — buying from us is not a back door into your distribution.

  • 04

    We defend the listing

    We watch pricing and seller activity on the products we carry, and report MAP violators and unauthorized sellers back to you. We're experienced with Amazon Brand Registry and the cleanup work that comes with it.

  • 05

    Customer service is ours

    Buyer questions, returns, damages and post-sale support on every unit we sell are handled by us. Your support desk never sees them, and neither does your warehouse.

  • 06

    Distribution stays where you want it

    If you want the product on Amazon only, it goes on Amazon only. We'll limit ourselves to whatever channels we agree on and stay inside them.

  • 07

    We buy, and we reorder

    Opening orders from a few pallets up to full truckloads, paid on your terms. We put our own advertising spend behind the products we carry to keep them moving — which is what makes reorders predictable rather than occasional.

Where we sell

Six channels, two ways of selling.

Established marketplace listings for steady sell-through, plus live selling — where a product is demonstrated and sold in real time to an audience. Slow-moving inventory that stalls on a marketplace often clears fast on a live stream.

Marketplaces

  • Amazon Since 2012

    FBA and merchant-fulfilled. Ungated across many categories and brands — a function of selling here without interruption since 2012.

  • eBay Since 2012

    100% positive feedback. Our longest-running channel alongside Amazon.

  • Walmart 2+ years

    Walmart Fulfillment Services and seller-fulfilled from our own warehouse.

Live selling

  • Whatnot 1+ year

    Live auction and buy-it-now selling to a category-specific audience.

  • TikTok Shop 1+ year

    Live selling and storefront listings, with product shown and demonstrated on stream.

  • eBay Live 1+ year

    Live-format selling into eBay's existing buyer base.

5-star rated across every platform we sell on. Storefront names available on request.

Operations

Product flows from our warehouse to the customer, or to Amazon/Walmart distribution centers around the country for fast delivery and customer satisfaction.

Warehouse
Located in Jonestown, Pennsylvania. Product is received, inspected, listed and stored by us — not sight-unseen drop-shipping.
Fulfillment
Amazon FBA and Walmart Fulfillment Services for marketplace velocity, plus merchant-fulfilled shipping direct from our warehouse.
Listing & content
Listings, photography and brand content produced in-house.
Purchase capacity
A few pallets to a full truckload per order. Truckload programs on a recurring cadence are what we're actively looking to build.
A worker moves a pallet of cartons across the warehouse floor with a pallet jack, beside roller conveyor tables and shrink-wrapped pallets.
A worker pulls a pallet of stacked cartons in through the warehouse loading door on a pallet jack.
Two workers shrink-wrapping a loaded pallet at the packing area, with warehouse racking behind them.

What we're looking for

Lines we can buy deep and reorder.

Our strongest categories are toys, health & beauty, cosmetics, grocery and collectibles — but we sell general merchandise broadly and will look seriously at any line with real margin in it.

We're comfortable opening with a few pallets to prove sell-through, and we'd rather end up a standing truckload account than a one-time buyer. If you have a line sheet, current availability, or closeout and overstock inventory you need moved, send it over.